Three simple steps to kickstart your sustainability strategy

InsightsPublicaçõesEstudos e PesquisasBusiness - It's Personal

Three steps-kickstart your sustainability strategy

Executing a business sustainability strategy is more important than ever and is essential for the long-term success of a company.
Not only does it help in the development of your business vision and strategy, but a sustainability strategy will also help to reduce unnecessary costs through the implementation of leaner and smarter processes.

With so much change occurring though, some medium-sized businesses could find the development of this strategy daunting and feel they lack the needed resources to create a sustainable strategy.

This can however be overcome by aligning your company’s goals to what sustainability really means. That way you can create a strategy that is both achievable and manageable.  

  1. Start the conversation
    It’s important to have conversations around sustainability with many parts of your business. This can range from senior management to newly recruited staff.By speaking about current topics, not only do you get an opinion from others, but it also starts to unpack a business case for sustainability that can be tailored to meet all needs. As soon as all issues are on the table, owners often find themselves already on the path to finding necessary resolutions.
  2. Identify and engage stakeholders
    Your stakeholder engagement strategy must recognise every person, group and company your business interacts with. Having a strategy that formalises how you comment on proposed legislation, or for example, how you interact with local universities, colleges, or supply chains is essential to building a sustainable business model.Not only are external stakeholders important, but so are those internally and when it comes to influencing your sustainability strategy, your biggest stakeholder is people. Having fluid lines of engagement within your business is crucial if they are to buy into the vision and feel empowered enough to act, independently and as a team.If a business has straightforward employee education initiatives, it can save on expenditure as well as significantly reducing a company’s carbon footprint, resulting in exceeding its sustainability targets.
  3. Communicate clearly and consistently
    While putting in place the elements to launch your sustainability strategy is a starting point, clear and consistent communication an essential component to ensure better chance of success.Consistency of message is, whether it is in frequency of communication or the methodology underpinning the sustainability strategy is important. Crucially, stakeholders need to know how the company’s strategy adds value to the business and a well thought out communication plan is the best way to unlock the value in this.Overall, businesses embarking on developing or improving a sustainability business strategy, taking a positive approach that breaks those elements down into manageable and achievable actions is a key step in kickstarting any sustainable journey.

To find out more about how we can help your business, please get in touch with us to the right or via the below form, or visit our homepage to learn more.

* campos obrigatórios

Os seus dados pessoais são recolhidos pelo Grupo Mazars, o responsável pelo tratamento, de acordo com a legislação aplicável em vigor. Os campos de preenchimento obrigatório estão assinalados com um asterisco. Se algum campo de preenchimento obrigatório for deixado em branco, não será possível processar o seu pedido. Você tem o direito de aceder, retificar e apagar os seus dados, e o direito de se opor ou limitar o processamento dos seus dados. Tem também o direito à portabilidade dos dados e, nos termos do artigo 17.º da Lei nº 58/2019, tem de igual forma o direito a designar uma pessoa que poderá exercer os seus direitos após a sua morte, não conferir essa possibilidade, e, no caso de não designarem, os direitos serão exercidos pelos seus herdeiros. Podem, também, em alternativa, deixar determinada a impossibilidade de exercício dos direitos que lhe assistiam. Por último, tem o direito de apresentar queixa à Autoridade de Controlo e o direito de não ser objeto de uma decisão individual automatizada, incluindo a criação de perfis, que produza efeitos legais a seu respeito ou que o afete significativamente de maneira semelhante.

Article 1 EIU Regulation + Sustainability 1086x202
Sustainability: Moving the conversation forward

Shedding a light on a topic of deep interest to Mazars, we commissioned the Economist Intelligence Unit to examine the relationship between regulation and sustainability. In this article, the way in which sustainability can be both measured and encouraged via regulation is researched, as well as the differences between countries and regions in adopting sustainable practices.

Leia mais